FLOWER REVOLUTIONARY: LISA ARMSTRONG

FLOWER REVOLUTIONARY: LISA ARMSTRONG

  • 21 November, 2019
  • Emily Taylor

We are honoured to have had Lisa Armstrong as a Sana Jardin Flower Revolutionary since day one. A leading voice, her support of the Beyond Sustainability Movement is highly valued. We asked her a few questions... 

Your 3 favorite Sana Jardin fragrances?
I love all the Sana Jardin scents, honestly. But my top three are Savage Jasmine, Celestial Patchouli  (even though I'm not a hippy - it's very sophisticated ) and Sandalwood Temple

How do you hope to empower those around you in the everyday work that you do?
If I've learned anything over the years, it's that most people thrive when their work environment is collaborative and inclusive of as many different views as possible . I try to encourage kindness but also excellence. When everyone's working hard and pulling together,  it's an amazing feeling , It takes tolerance, understanding and putting aside some of your insecurities. .  We're not perfect in our office, but it's full of generous, talented, team players who respect and look out for one another. I think  that's reflected in our work

What do you think the future holds for the sustainability movement in fashion?
I have hope...  whether it's the scores of tiny start-ups "greening up" or giants such as Kering (which owns Gucci, Balenciaga, Alexander McQueen and Saint Laurent) experimenting with new, sustainable lab-produced materials, banning fur and effecting real change. We need to do so much more but I think the message is finally sinking in. At least  I hope it's all more than lip service and that in another three years it will be unthinkable  for any fashion brand not to have a sustainability, anti-cruelty programme.

What is special about Sana Jardin to you?
The quality of the ingredients is key for me, because the best intentions in the world won't change anything if the product isn't beautiful. The scents smell so pure and authentic - and I strongly believe that smells can be psychologically restorative. But what gives Sana Jardin added depth is its commitment to improving the lives of the women it works with, starting with the hand pickers in Morocco. Creating gorgeous products that people want to use everyday is such a genius way of raising awareness and building a support network -a simple idea, but also incredibly powerful.

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