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At a pivotal moment in time, where humanity is reflecting, evolving and transforming, we look at our own business, our industry and to other brands we admire. Following various updates to our business approach, we would now like to shine a light on some of our very favourite BAME businesses.
The name speaks for itself Brio (Vibrant and full of life) “Geo” (Earth and Nature). Inspired by vibrant New York City, Briogeo is a clean haircare brand, whose products are free from harsh chemicals, and are cruelty-free, gluten free and vegan. (https://briogeohair.com)
London-based Lisou was founded by Rene Macdonald, who grew up in Tanzania but moved to UK at a young age. She never cut her ties with Africa. Lisou’s point of difference lies within positive global impact; they donate proceeds to support young Africans who need medical and educational assistance. The brand also runs annual partnerships with local schools to support creative art in local communities. (www.lisou.co.uk)
Ethical fashion brand Lemlem is an artisan-driven business, whose products are 100% made in Africa. Founder and famous model, Liya Kebede, is from Ethiopia is truly committed to artisanship and supporting communities in Africa. “Women are at the heart of Lemlem, who are committed to helping them thrive both within its workshops and beyond through its support for Lemlem Foundation.” We are totally in love with their dresses and encourage you to check them out! – (www.lemlem.com)
Founded in 2013, Brother Vellies focuses on African design practices and creating artisanal jobs across the globe. They focus on timely accessory pieces and sustainable production. All their materials are by-products; vegetable tanned-leathers, recycled tires and many other sustainable products across the globe. The heart of their business lies in reducing production waste and to showcase that where there is will there is a way. Definitely worth checking them out if you haven’t already! – (https://brothervellies.com)
A brand with African roots and a quintessentially British attitude. The brands biggest inspiration is driven by Nigerian beauty traditions. With its rich botanical blends from West Africa combined with English Aromatherapy the brand promises innovative, natural and vegan products with its sustainable packaging options. – (https://lihabeauty.com)